Over half of the visits to Car Dealer websites occur outside of the traditional 9-5 office hours. Online enquiries tend to peak, between 7-10pm - but a response is usually not processed until the following day. The automotive director of Google UK stated that the average time for a UK dealer to respond to an online enquiry is 72 hours (compared to just 4 hours in the US).
Motor Traders can use a variety of services to deal with enquiries out of hours, including call centres or 'live chat' applications to respond to site visitors. In the current trading climate, effectively processing these out-of-hours enquiries can make the difference between profit and loss. For car dealers who are currently processing their out-of-hours enquiries in under 15 minutes, they report a higher conversion rate and quality of enquiry outside of the standard working day.
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